EVOLUCION ANIMAL - IMAGE UPDATE
CORPORATE DESIGN
WEBSITE
MERCHANDISING PRODUCTS
Project as part of my education at the Designschule München
Task: Image Update for an organization or association of free choice.
The situation of dogs and cats living on the streets in Mexico is critical. Therefore I chose “Evolución Animal", one of the oldest animal welfare organizations in Mérida (Yucatán / Mexico) that fights for the rights and well-being of homeless animals. Corporate Design elements such as logo and business cards as well as the website were redesigned. Merchandising products like tote bags and t-shirts were created to help promote the organization.
Evolucion Animal does a valuable service to society by giving many of these animals a second chance in life. This great work of the organization is mainly dependent on donations and the willingness of the people. Therefore, the new image reflects the seriousness and the commitment of the organization - at the same time, however, the warm-hearted character and friendliness of the organization is also taken into account despite the serious topic.
An homogeneous Corporate Identity in all social channels such as Facebook, Instagram and website achieve trust with the target audience and establish seriousness, therefore the uniform implementation of the logo and its correct use on the different social platforms is so important.
LOGO VARIATIONS
(Redesign)
Vertical variant of the logo
Horizontal variant of the logo
MERCHANDISING PRODUCTS
(Tote bags and T-Shirts)
WEBSITE
(Redesign)
DOCUMENTATION
All important steps were recorded in a working documentation: Research about the organization, a revision of the "Look & Feel" according to the results of the research and the right choice of the advertising media for the implementation of the new image.
